Perplexity AI Magazine is an independent digital publication dedicated to reporting, explaining, and analysing the fast-moving world of artificial intelligence.
Founded in London, we focus on one simple idea: help people understand what AI is doing, why it matters, and how it is shaping the future of business, science, culture, and society. Our work sits at the intersection of technology, policy, research, and real-world impact.
We publish across two core areas:
AI News — our newsroom covers major developments in artificial intelligence, from breakthroughs in machine learning and large language models to regulation, ethics, investment, and public policy. We report on how governments, companies, universities, and institutions are building, deploying, and responding to AI — with a particular focus on the UK and Europe, alongside global coverage.
Perplexity Hub — our research and tools section is dedicated to helping readers understand and use the Perplexity AI platform effectively. Here we publish tutorials, feature breakdowns, comparisons, updates, and practical guides designed for students, researchers, professionals, and curious readers who want to work more intelligently with AI-powered search and research tools.
Our editorial approach is built on clarity, accuracy, and independence. We do not publish hype, speculation, or unverified claims. Instead, we aim to provide calm, factual, and accessible reporting that helps readers make sense of complex technologies without exaggeration or fear.
Our team is based in London and draws on the city’s unique position at the centre of the UK’s technology, research, and policy ecosystem. From startup innovation and academic research to regulation and public debate, we follow how artificial intelligence is shaping life across the UK and beyond.
At Perplexity AI Magazine, we believe AI is not just a technical story — it is a human one. Our mission is to help readers navigate that story with understanding, confidence, and critical insight.
